Recently I caught up with an old business acquaintance that I had not seen for about 17 years. He was interested in how I ended up in the world of Content Marketing, which he thought was a hot emerging marketing segment.
As I told my story, I increasingly realized that “emerging” was in fact a total mischaracterisation, given that Content Marketing was all I had done for the past 17 years. In different shapes and forms, mind you, but all with the common essence—an inherent value imparted on quality content by consumers looking for inspiration, entertainment, solutions and information.
Recently I caught up with an old business acquaintance that I had not seen for about 17 years. He was interested in how I ended up in the world of Content Marketing, which he thought was a hot emerging marketing segment.
As I told my story, I increasingly realized that “emerging” was in fact a total mischaracterisation, given that Content Marketing was all I had done for the past 17 years. In different shapes and forms, mind you, but all with the common essence—an inherent value imparted on quality content by consumers looking for inspiration, entertainment, solutions and information.
